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05/29/2007
Spanish kidswear brand to spend €60 mill. over the next four years.
Neck & Neck is a model of sustained but rational growth. The Spanish kidswear brand aims to have 400 POS by 2011, double the current figure. It has earmarked around €60 mill. over the next four years to cater for the ambitious expansion plan.
In Spain, the goal is to keep up the pace of openings, even in towns with a population of under 60,000, which has so far proved a highly profitable strategy. Abroad, it is seeking to boost both its own and franchise-shops in Mexico, France, Italy and Britain. It is looking for local partners to distribute its designs in Greece and Latin America. In the Middle East, it has just signed a contract with a local firm to open franchise stores throughout the region. The first will open in September in Kuwait.
In 2006, Neck & Neck made sales worth more than €32 mill. in Spain and more than €7 mill. abroad. It currently has 203 shops – 105 of its own and 98 franchised – in Britain, France, Switzerland, Austria, Portugal, Andorra, Italy, Mexico and, of course, Spain.
