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02/15/2010
The Spanish designer has taken his inspiration from the world’s fastest mammal, the cheetah.
The jersey designed to celebrate the 75th anniversary of the Vuelta a España cycling race is the latest garment to join the trend in red, the colour now associated with Spanish sporting triumph.
From 2010 onwards, the leader of the Vuelta a España, which gets underway on August 28 in Seville, will don the “Red Jersey”. But the new design is not just a nostalgic look back on recent Spanish sporting feats, for the organisers have called in none other than Custo Barcelona to make the design, a brand renowned for its innovative use of colour, fabric and prints and a pioneer in bold sophistication. The commemorative jersey, which will be a limited edition only, will go on sale as a collector’s item.
Designer Custo Dalmau has given the jersey the skin texture of a cheetah, the world fastest mammal, to create a metaphor combining the cyclist and the animal. The lines that criss-cross the design symbolise the roads that will take the racers through the different stages of the Vuelta.
Custo Barcelona, a regular at New York Fashion Week, has more than 70 shops in Europe, the US, Latin America, the Middle East and Asia.
Interview with Custo Dalmau
Shopping Spanish style in New York
