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01/07/2010
The Spanish fashion jewellery and accessories brand pays tribute to craftsmanship.
To mark the start of its global bid, Uno de 50 is redesigning its standalones. This new approach to interior design will kick off in Valencia, in an appeal to the brand’s origins and philosophy: one-hundred per cent Spanish designed, exclusive, original and made by artisans.
The same creative team which designs its fashion jewellery and accessories has now turned its hand to this shop refit. Warm wood combined with white and mink balance out the brand’s signature red and make for a serene and welcoming atmosphere.
The decontextualisation typical of Uno de 50 collections has found its place in these new-look boutiques: unframed photos are makeshift pictures, while flowery bathtubs feature with vintage chairs and other surprising choices.
The new shop concept will gradually be incorporated into the brand’s 35 shops in Spain and future premises aboard. In addition to its more than 2,000 multi-brand POS in 35 countries, Uno de 50 has opened shops in Miami and Paris, and plans to do likewise in New York, London and Milan.
