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09/02/2010
The Spanish womenswear brand goes global with three shop-in-shops at the famous Parisian department store.
Spanish womenswear, footwear and accessories chain Hakei has just announced its arrival in France next spring. Its global venture will commence with shop-in-shops and at multi-brand retailers.
The deal reached with Galeries Lafayette — the brand’s first international destination — includes three areas inside the famous Parisian department store which is already home to other Spanish brands including Hoss Intropia, Adolfo Domínguez and Pura López.
Launched in 2004 and controlled by the Bilbao family, Hakei has eight standalones in Spain — of which four are in Madrid and Pamplona, San Sebastián, Barcelona and Albacete each have one — as well as two shop-in-shops in the Madrid Corte Inglés department store at Serrano and Pozuelo.
In conjunction with its international growth, Hakei also plans to open two or three shops of its own in cities such as Murcia and Barcelona before the end of the year.
The company is also preparing the launch of its online platform, a project that will come to fruition next spring, coinciding with the opening of the shop-in-shops at Galeries Lafayette.
For the year ending 31 July 2010, the company had set itself the target of €20 million in turnover. This would triple the €7m it reached in 2009.
Hakei is now in negotiations to increase its capital in order to finance growth for the period leading up to 2014. The six potential investors which could become partners in the company where the Bilbao family will retain its holding, include venture capital groups and other kinds of investors.
Based on a dynamic shop concept, Hakei is continually renewing its collections, which share a romantic, delicate style in a harmonious combination of the classical and the contemporary. Of the approximately 2,000 products it launches each year, textiles account for 50%, while footwear and accessories make up the remainder.
