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09/01/2010
The established Spanish brand celebrates the anniversary of the legendary Madrid street showcasing its best leather items at the historic shop on Gran Vía.
Prestigious Spanish leather brand Loewe has joined in the celebrations for the centennial of one of Madrid’s most historic shopping streets, the Gran Vía, with an exhibition of key pieces from the Loewe Museum.
A selection of 75 creations chosen from among the 4,000 that make up the luxury brand’s heritage have gone on show in the famous Loewe shop at 8, Gran Vía. The passage of time is reflected in the art-deco stairway mirrors that take us back to other eras, when writers like Ernest Hemingway chose the best gifts for Hollywood divas like Ava Gardner.
Crocodile and box leather or snakeskin creations more than a century old, including a 1902 vanity case, handbags from the golden age of the 40s, 50s and 60s, iconic items such as the first Amazona and some of the best designs from the Eighties are a must-see on this tour of the brand’s creative legacy and craftsmanship.
From October 12, the exhibition will travel to Beijing and Tokyo to showcase the savoir faire of one of Spain’s most traditional brands. It has been described by the brand’s heir and Chairman of the Loewe Foundation Enrique Loewe as “a space in which to contemplate Loewe’s history, because all brands need to look to the past to be able to continue in the future”.
Today, Loewe is still Spain’s leading luxury ambassador and has more than 150 shops in 34 countries.
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Gran Vía: a century of fashion
