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07/26/2010
The Spanish children’s wear brand has designed a line inspired by Hogwarts uniforms.
The success of Neck & Neckin children’s wear and its garment quality have led Warner Bros. Consumer Products to choose the Spanish brand as its official partner in Spain. The alliance between the two companies will result in a children’s wear and accessories collection inspired by Harry Potter.
The experienced Neck & Neck design team has prepared an exclusive collection of striped polo shirts, blue knitted jackets, caps, scarves and ties, which feature the famous coat of arms of Hogwarts School.
Like the brand’s garments and accessories, the advertising campaign has been carefully designed right down to the last detail. The collection was photographed in Madrid’s Railway Museum, in a salute to the Hogwarts Express train that features in the film.
The collection will go on sale in September 2010, two months before the film premiere of “Harry Potter and the Deathly Hallows”, penultimate book in the series.
Spanish children’s wear brand Neck & Neck is an international name in the sector. It currently operates in 10 different countries and has just opened an online shop.
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