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07/22/2010
The fashion brand is set to open new shops in India and has just reached an agreement with China’s biggest e-commerce platform.
The Spanish company is ready to strengthen its position even further in the world of fashion. Its growth plan is set to boost the number of shops in one of its big emerging markets, India, and will enable it to carve out a niche in the e-commerce sector.
Mango has just publicised its entry in Taobao, China’s biggest e-commerce platform, with more than 190 million users and turnover of more than 200,000 Chinese yuan in 2009.
This initiative coincides with the brand’s plans to sell through online corners and multi-brand e-tailers, moving beyond the boundaries of its own virtual shop which turned over €11.7 mill in 2009.
Mango currently delivers its fashion to the 27 countries of the European Union through its online shop, as well as to Andorra, Switzerland, Monaco, Canada, Japan, USA and more recently China and Turkey. Since it opened in the year 2000, it has received more than two million visits a month and has more than 900,000 registered users.
Away from the web, the brand’s most recent expansion plans have targeted India, an emerging market for the world of fashion with huge growth potential. In the remainder of 2010, Mango aims to open nine more shops in Mumbai, Kolkata and Chandigarh, in addition to two POS at New Delhi airport.
Since it first arrived in India in 2001, with its first shop at the Crossroads mall in Mumbai, Mango has consolidated its position with eight shops in India’s main cities, including New Delhi, Bombay, Gurgaon and Bangalore, and is also considering locating in international airports with high traffic volumes.
India currently accounts for 0.47% of Mango’s total business. The brand has 1,392 shops around the world.
Mango catwalk at the Círculo de Bellas Artes.
Mango opens more stores in Shanghai and signs Dakota Jonson.
Mango stays true to trend.
