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Luxenter continues its expansion

07/15/2010

The Spanish jeweller opens six new points of sale

Luxenter is continuing its unstoppable international growth policy. In the last three months, from March to June 2010, the company opened six new points of sale in China, Panama, Italy and Malta, all in the impeccable and inimitable style that has become the brand’s trademark.

The 2010 strategy, which focuses on shopping mall openings, is proving a complete success. On March 30, the second Luxenter point of sale opened in China, in the city of Dalian, at the luxury Japanese department store Maikaile.

A month later, on April 30, the brand opened a new POS in Hangzhou, at the Central Department Store. The next Luxenter opening in China will be at the Parksons store in Beijing.

Luxenter’s Latin American growth has continued in Panama where it opened a 10 sq m area in the Albrook Mall in Panama City in May.

In Europe, Luxenter has continued to grow in Italy, with two shop-in-shops in the Campania Mall in Naples, and one in Nocera Inferiore in Salerno. Another POS will shortly be opening in Sicily in the Coin department store.

Finally, on June 30, the Spanish brand opened its first franchise-run shop in Malta. The boutique is on Bisazza Street, in the heart of the busy tourist resort Silema, near the country’s capital, Valletta.

Luxenter has undergone a spectacular growth in the last year, with attractive collections, a good combination of logistics, international distribution and after-sales service. Its more than 1,500 POS in Spain and its expansion and consolidation in international markets are evidence of the leading position it has been able to carve out for itself.

Luxenter’s Asian foothold
Luxenter opens second boutique in Madrid