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04/23/2010
Spanish urban footwear brand Munich offers its customers chance to become designers for a day, with a special online application.
Munich has set up a creative dialogue with its customers in a virtual tool that enables users to customise their designs.
The online application, Munichmyway.com, offers consumers chance to personalise brand classic, the Gresca design. Net users can choose from more than three billion combinations, ranging from sole colour to leather finish.
Both customers and the commercial sector have been quick to take them up on the offer. At the first E-Comm Retail congress, given over to e-commerce and held in Barcelona on April 15 and 16, the 2010 E-Comm Awards were made to the virtual strategies that have most contributed to the growth of the digital economy. Munichmyway.com walked off with all the awards in the sports equipment category.
Munich is a premium urban brand with eight shops of its own and several shop-in-shops in Spain. In its main markets, Italy and the Netherlands it is sold by 900 and 200 POS respectively.
