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11/17/2009
The “graphic fashion” brand moves to the bohemian district of Mitte where it will rub shoulders with seven other Spanish brands.
Potipoti has closed its shop on Oderberger Street in Berlin’s Prenzlauer Berg and moved to 66, Rosenthaler Strasse in the dynamic district of Mitte.
Its display, at street level, unveils the colourful graphic universe of the brand created by Silvia Salvador and Nando Cornejo.
Potipoti is sharing this new location with other brands on the international fashion scene, including Spanish names La Casita de Wendy, El Delgado Buil, Martin Lamothe, Cecilia Sörensen, KTW, Victoria and Gent.Suarez.
The new shop is a true reflection of the eclectic Potipoti fashion concept, which draws on influences that range from pop-art and street-art to music.
The aim is to promote Spanish fashion in Berlin and offer a lifestyle concept.
This is the first brand shop for Potipoti, which operates at more than 50 multi-brand POS and is currently focusing its expansion strategy on Scandinavia and Japan.
