11/24/2008
The Age Resist campaign, the new menswear line by the Spanish cosmetics brand is marketed by the model Andrés Velencoso.
The Spanish cosmetics brand Germaine de Capuccini are aware that more and more men are looking after their appearance these days, and have just launched their first anti-ageing collection specifically aimed at men. The new formula, Age Resist, acts as a shield, protecting the skin against the ageing and fatigue caused by stress and environmental factors.
Among the revolutionary active agents used in Age Resist are FR-Oxidefense, which is an ingredient that reactivates the skin’s own defence mechanisms, and birch sap, a natural extract which contains high levels of vitamins and trace elements. The line’s packaging is very masculine, thanks to its sober and elegant lines and black and white tones. The line, which will go on sale this November, can be purchased in beauty salons and Spas.
After the success of last season’s campaign featuring Linda Evangelista, the brand wanted to again employ an exceptional supermodel for this new launch: the Spanish model Andrés Velencoso, who has recently worked with important international brands such as Chanel and Louis Vuitton, will on this occasion be posing for Germaine de Capuccini’s elegant black and white photographic campaign.
