08/19/2008
The new space can be found in the boutique Annick A Le 78 and offers the latest lines by Art and Neosens.
The Spanish footwear manufacturer The Art Company, owner of the two younger labels Art and Neosens, has just added a splash of colour to the Rue de Rennes with the inauguration of its shop-in-shop in the boutique Annick A Le 78, at no. 78 on the Parisian street. France is the company’s core market, representing 25% of its total sales. The firm’s two brands have a strong presence throughout the country in 400 department stores.
Based in the Spanish region of La Rioja, The Art Company emphasises non-conformism, comfort and originality with its labels Art and Neosens. Created to complement one another, Art is colourful and playful, whereas Neosens is elegant yet at the same time casual.
Created in 1995, the Art label went on to become highly popular with the 18-20 age bracket and the loyalty of this customer segment led the company to create its second brand, Neosens, in 2007, aimed at consumers between the age of 30 and 50.
The Art Company manufactures all its footwear in the town of Quel in La Rioja and exports 80% of its production to 23 European countries, Japan and the US.
