The best Spanish design continues to flock to a metropolis steadily rising in the region’s quality league tables.
It’s September and in Santiago de Chile, spring is here. With the impressive Andean mountains for backdrop, this city is one of the world’s newest hotspots, but it retains its local flavour and colonial heritage. The main avenue, La Alameda, is the backbone for the five iconic neighbourhoods that make up its unique identity. These range from bohemian Bellavista – where you mustn’t miss La Chascona, house of famed poet Pablo Neruda – to the gourmet and cultural district of Lastarria, home to GAM (Gabriela Mistral Cultural Centre), not forgetting the arty area of Italia, the lively terraces and architectural sights of Plaza de Brasil, and the rich heritage of Santiago Centro, where you’ll find the emblematic Palacio de la Moneda.
Amidst the vast selection of culture and leisure, fashion plays a vital role. Indeed, Santiago hosted Latin America’s first International Fashion Show (IF’S) in June 2014. And, as this new shopping route will reveal, Spanish design is a growing force on the city’s streets.
Start out at Costanera Center Mall, where world-famous Inditex flagship Zara has one of its three shops across the city. The mall is also home to another of Spain’s most global brands, Mango, with its unbeatable combination of quality and hot trends at affordable prices. And of course, Desigual, with its vitality, optimism and enthusiasm. The clean-cut, timeless lines of Adolfo Domínguez can also be found at Costanera Center, as can the discreet refinement of Purificación García with its trendy undertone, or the boho-chic style of Bimba y Lola. Another force to be reckoned with in Spanish fashion, Cortefiel, deploys its trilogy of elegance, quality and practicality. You’ll also discover appealing intimates, home- and swimwear from Women’secret and the youthful streetwear of Springfield. You’ll quickly pick out the iconic Tous teddy, inviting you to browse the brand’s ‘ready-to-wear’ jewellery and fashion accessories. Multi-brand retailer Coty’s is the place to go for impeccably-cut intimates and swimwear by Selmark. For women’s footwear and accessories hand made in Spain, try Victoria de Bocca’s retail corner in multi-brand store Paris. And to round off your trip round the Costanera Center, look out for the unconventional glamour of Aristocrazy’s street-style jewellery.
If you’re after college-style clothes, footwear and accessories, drop in at El Ganso, at 3199, Isidora Goyenechea. For Panama Jack’s footwear for adventurous urbanites, head for multi-brand retailer Pollini in the Parque Arauco mall. Mingo – in the same shopping centre – sells feminine shoes in clean, architectural lines by Spanish footwear A-lister, Pura López.
Satorisan’s signature sneakers have a retail corner in Falabella at 64, Calle Nueva de Lyon.
Javier Simorra has its own shop at 2458, Alonso de Córdova – moving soon to number 3890 of the same street – and is the place to find collections to enhance a woman’s silhouette.
Which brings us to the end of busy day’s shopping. Time for a typical Pisco Sour to drink a toast to these brands which fly the flag for Spanish fashion, paving the way for others to follow... Like García Madrid, soon to open at 2767, Avenida Alonso de Córdoba: elegance with a twist for discerning gentlemen.