The 81st kidswear fair kicks off the European calendar and consolidates its position as a date in the international diary, bringing together a growing number of high-potential buyers.
The International Children’s and Youth Wear Fair, held from 19 to 21 June in Madrid, has a new venue in the Casa de Campo Glass Pavilion. The trade show has brought its dates forward to make it the first entry in the sector’s international diary. For the third time running, it has a larger number of international buyers. The UK, Italy, northern Europe, the USA and UAE have all consolidated their position as top markets for kids- and youthwear companies.
Spanish brands are calling on kids to define their own look, adapting prevailing trends for a fun, relaxed summer season, specially designed for them. We checked out what was on offer, from the most casual to the smartest looks, all with the same motto: have fun in style.
Exuberant vegetation in concentrated acid hues colour vitamin looks designed for those hazy, crazy days playing outdoors. Check out Ágatha Ruiz de la Prada with sparkling paillettes. Losan is inspired by the jungle with sublimation tees using a print a technique that guarantees a unique finish.
Pan Con Chocolate, Rosalita Señorita and Kobez go for flowers all over.
Sorbet colours, in pure or dusky shades, are also set to brighten up the season. See the jacquard at Fina Ejerique, tulle at Foque and navy updates at Elisa Menuts.
For a sporty twist, check out Conguitos, Villalobos + Nieves Álvarez and La Ormiga.
“The first clothes brand created by kids” is Kiddy Mini Model’s calling card. Drawings by nine-year-old Eva illustrate the exclusive fabrics of this new fashion and kids’ footwear brand. Bóboli prints also go for arty motifs.
Getting away from watercolours, Conguitos plays with the alphabet, championing the bespoke boom by personalising tees with its young customers’ initials. Babybol looks to a summer classic, with sailor looks for dry land.
José Varón also finds inspiration in the Mediterranean, while Foque’s Vichy check takes us on a trip to the French countryside.
Tulle skirts are still popular with rocker princesses: see Ágatha Ruiz de la Prada and Losan. The varsity look dresses Mayoral athletes in bright fluorescent shades.
1, 2, 3... Splash!
The tropical trend also visits swimwear with exotic fruit and flowers everywhere; at DC Kids, Bóboli and Villalobos + Nieves Álvarez.
Oh! Soleil stays true to its unmistakeable accessories, while launching its first collection for dads and sons. Ancar coordinates beach outfits for girls and boys.
But pastel shades are also here to stay: check out Al Agua Patos, DC Kids and José Varón.
'All aboard' is the seafaring cry from Fina Ejerique, La Ormiga y Spagnolo.
Spanish brands dress up celebrations and special occasions with their most glamorous collections.
Monet’s work inspires Barcarola’s floral lurex, which also goes for check in sorbet shades. Teté & Martina, now moving into Arab markets, offer delicate storybook fairies.
Pure romanticism defines the dusky, diaphanous silhouettes of Pilar Batanero, Tartaleta and Bimbalina.
For intricate Spanish craftsmanship, look no further than hand-embroidered tweed and linen from Elisa Menuts, delicate flocking from Dolce Petit and lace from Kobez.
In contrast to the ever-subtle elegance of Villalobos, Ancar goes for a bold mini LBD with contrasting fluorescent splashes. Spagnolo conjures up classic smart styles.
Biomecanics reconciles ergonomics with fashion for those first steps. In another smart move, Conguitos goes for washable leather with toes integrated into the sole. And don’t miss its cool jute.
Lea Lelo mixes materials, while Mayoral goes for boho-chic for boys and ‘it’ platforms for girls.
Boys get more and more fashion savvy every day, so there is no shortage of sneakers from Xti, plus EVA soles inspired by running shoes from Oca Loca…
Even León Shoes has metallic trim for babies; also at Lea Lelo and Mayoral. Oca Loca turns to lace and brocade for decoration.