05/30/2016

Ecoalf for Swatch

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Uniforms for the Swiss watch group’s employees

Ecoalf

Uniforms for the Swiss watch group’s employees

Uniforms for the Swiss watch group’s employees

Ecoalf

Uniforms for the Swiss watch group’s employees

In their most recent international partnership, the Spanish sustainable fashion brand provides the uniforms for the Swiss watch group’s employees.
Apple, Goop, Barneys New York, Galeries Lafayette, Ekocycle, Pedro Armestre…and now Swatch… The list of multinational companies and engaged businesses that team up with Ecoalf to guarantee the future of fashion just keeps on growing.  As of June, the Swiss watch company’s employees will be wearing uniforms made from Ecoalf’s fabric, saving 10,300 litres of water per tonne of recycled cotton and recycling between two and five 1.5 litre bottles per garment.
 
This is the most recent international collaboration arranged by Javier Goyeneche, who in 2009 set out on an adventure to develop “textiles for the next generation.”  Ecoalf was founded with the aim of offering genuinely sustainable fashion using fully recycled filaments made of the utmost technical quality and textures that keep the pace with current trends.  This was a challenge through which he established various joint ventures with technology partners specializing in the recycling of different types of debris, like PET bottles, fishing nets and used tires… “80% of the time we’re acting more like a trading company than a fashion brand,” Goyeneche told Fashionfromspain in an interview in the summer of 2014. Since then, he’s finalized the negotiations on a consortium with the fishermen’s guilds in Levante to start up the company’s  ‘Upcycling The Oceans’ project. To date, 165 boats have joined the cause and 43 tons of marine debris have been transformed into thread and textiles since September 2015.
 
Winners of the IED Madrid Design Award for the Best Sustainable Fashion Project, Ecoalf will present their first collection made with textiles manufactured from plastic collected from the Mediterranean Seabed at the upcoming edition of PITTI Uomo in Florence.  As they continue to work on new textile qualities for next season, the company is preparing to replicate the project in 2017 along the coast of California.  There the Ecoalf Foundation will be working in collaboration with the US-based HAPfoundation, which is financing the project.

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