The Spanish ‘prêt-à-couture’ brand settles into London’s Chelsea neighborhood.
After launching a complete accessories line for SS16, Delpozo
presented its first Resort collection for 2017 where creative director Josep Font’s organic silhouettes pay homage to cinematographer Méliès. Now the company is expanding its creative universe with a physical presence in London. Font explained the concept of their new flagship in the English capital with the words, “It’s the new minimal.”
The brand opened its first store in Madrid in 2013 (C/Lagasca,19) and a year later it opened a second point of sale in Miami’s Design District, which it closed in April. This new international venue, located at 134 Sloan Street, has a surface area of 279m2 distributed across two floors. The store’s structure is composed of materials like wood and marble, which were artfully combined with more industrial elements, like wrought iron. Font himself chose the furnishings: brass lamps in the shape of organic leaves, tables from the seventies by Willy Rizzo, blue velvet chairs from the forties and a couch by Vladimir Kagan…
“This store is fundamental for Delpozo’s growth in the British market,” Pedro Trólez, CEO and owner of Perfumes y Diseño told us. The corporate group was established in 1974 and has held the Madrid-based brand since 2012. Delpozo is New York Fashion Week regular and is present in more than 25 countries at exclusive multi-brand retailers the likes of Bergdorf Goodman, Lane Crawford, Harvey Nichols, Galeries Lafayette or Tsum. In 2015 Delpozo launched its first online store. It also sells on ecommerce platforms like Net-a-Porter and Moda Operandi. Olivia Palermo, Marion Cotillard, Julianne Moore, Cate Blanchet and Kiernan Shipka are just a few of the international celebrities that have sported the brand’s designs on the red carpet.