The brand made its start with the magistral preparations created by Joan Carles Font in a pharmacy in Barcelona’s Eixample neighborhood. Today, Mesoestetic
is an award-winning company at the most prestigious international cosmetic medicine conventions and includes Madonna, Beyoncé and Jennifer Aniston among its celebrity spokespersons. Xavi Cardona, deputy director, explains the massive leap taken by this leading Spanish pharmaceutical laboratory.
-What does the Mesoestetic Pharma Group offer?
-For over 30 years we’ve developed and marketed cosmeceutics and nutriceutics, which are cosmetics and food supplements manufactured according to pharmaceutical standards that have high concentrations of active ingredients. We also provide intradermal medical products, electro-medical devices and topical medications. Our portfolio is divided into exclusive lines for medical use, professional cosmetic use and products for the final consumer.
-What would you say are Mesoestetic’s main innovations?
-I would say Mesohyal stands out from among our range of medical products, which is the largest line of transdermal healthcare products for mesotherapy treatments. The 11 different solutions can be combined interchangeably in order to create specific treatments.
From our professional range, our star product is Cosmelan, which is the best-selling topical depigmentation treatment in the world.
As for our range of equipment, our first device, the Tmt system, was launched in 2004 and continues to be a success. It’s an electrophoroporation system that allows active ingredients to penetrate the dermis through microelectronic impulses.
In our consumer range, our best-seller is the global anti-ageing line, Radiance DNA. Its effectiveness lies in the [Meso]recovery complex, with its anti-oxidant, protective and reparatory properties of cellular DNA, and an exclusive technology based on specific release biovectors.
-What did it mean for the company to register its first drug in 2015?
-After more than five years of development, clinical trials and assessments, we put Anestopic on the market. It’s a topical cream used to temporarily anesthetize areas of the body before certain dermatological and cosmetic surgery procedures. It’s the leader in the medicines division, which will be expanded with the launch of other topical medications for the treatment of disorders related to skin alterations, such as hyper-pigmentations and dermatitis, or for improving scarring and vascularization.
-What amount of resources do you allocate for R+D?
-Research and innovation are two of the company’s fundamental pillars. Every year we invest 40% of our profits in R+D.
-You also offer training for cosmetic professionals from all over the world …
-We have a sizeable Training Center with all the latest technologies. We design courses adapted to each audience’s needs, whether they’re customers or students. We offer programs that combine teaching and hands-on workshops to provide training in the latest dermo-cosmetic techniques.
-How did you take on the internationalization process?
-We work in collaboration with international distributors. Our treatments are used at the most prestigious aesthetic, medical, and cosmetic dermatology centers and spa-clinics around the world.
-You’re currently a multinational with a presence in over 65 countries.
-In Europe our main markets are Portugal, Poland, Germany, France and Italy. In recent years we’ve strengthened our presence in the Middle East and South America with our entry in Argentina, the only country on the continent where we weren’t established. In Asia we’ve made our way into Hong Kong.
-Do you participate in trade shows or conventions?
-Yes, we attend all of the major conventions in the professional cosmetics, aesthetic medicine and dermatology sectors. These include the Spanish Society of Aesthetic Medicine (SEME) convention and Mediterranean Workshops (Jornadas Mediterráneas) in Spain, the AMEC and AMWC in Monaco, as well as IMCAS Paris, COSMOPROF and AAD in Washington on an international level.
-You’ve also won international accolades.
-For the second year in a row, one of our peelings won “Best Peeling of the Year” at the AMEC convention. After our victory with Bionic age recovery, our new depigmentation peeling Mesopeel melanoplus, won this year.
These two awards demonstrate the international recognition we’ve received and confirm the laboratory’s leadership in peelings.
-What does the Mesoestetic Lab Store in Barcelona offer?
-It’s a flagship store that communicates the brand’s concept and acts as a model for international distributors looking to open their own Mesoestetic centers. We offer personalized cosmetic treatments and all of our at-home maintenance ranges.
-What sort of new formulas are you working on?
-We just launched a regenerative body treatment, the Stem Cell body serum, made from vegetable-derived stem cells and an innovative Chronosmart peptide. It’s an intelligent peptide that detects your skin’s needs. During the day, it protects cell structures and makes your skin look younger and smoother; at night, it activates the genes responsible for skin rejuvenation and provides intensive nourishment.
In a few weeks, we’re going to launch our Bodyshock line, which allows professionals to apply a personalized combination of active ingredients according to their customers’ cosmetic alterations. Bodyshock was designed to act on 6 specific areas (legs, breasts, buttocks, abdomen, sides, chin and arms) and it consists of 6 massage techniques.
Headquarters: Carrer Tecnología, 25. 08840, Viladecans (Barcelona).
Staff: 82 employees.
Export rate: 85%.