In this latest phase, spearheaded by the Praedium investment group, the Spanish supplier of yarns and fabrics is reorganised as the cornerstone of Nylstar Fashion Group, promoting its collections under the Meryl Brand, as well as its design and production division for third parties. It is even preparing to transfer its skincare expertise to the cosmetics industry. We sat down with Carla Fernandez-Moreno, director of marketing and communication.
-Nylstar is about to celebrate its centenary.
-Nylstar was founded in 1923 in the Catalan province of Girona, one of the European textile industry’s major centres. Our nearly 100-year history has given us the perspective and experience to get where we are today. And today, it’s essential that fashion take into account people’s needs, that it design comfortable clothing that is respectful of the environment and our skin, something we’ve achieved thanks to constant innovation. Brands like Oysho, Jean Paul Gaultier, Löle and DKNY confirm this by incorporating Meryl® in their garments.
-Today, the Nylstar Fashion Group is being reorganised into three business units.
-Meryl Yarns, led by Iván Lago, is the department responsible for yarn development and innovation.
Meryl Fabrics, led by Raimon Pagés, is the division of premium fabrics made with Meryl Yarn. The Meryl Fabrics range includes Sport Technologies and Signature Fabrics. Signature Fabrics are exclusive textiles designed especially to adapt to every movement in a woman’s life. Sport Technologies are technical textiles for an active lifestyle that includes running, yoga, and outdoor sports.
Lastly, Meryl Collections, which also features lines in the Sport and Woman categories, develops new collections for other premium brands, like Lupo Barcelona, as well as its own collections.
-Tell us about your latest developments: from Meryl Acqua’s waterproof technology to Skin Life’s anti-viral and odour control properties; Meryl Spring’s fast-drying, sun- and water- resistant swimwear; the one-step dying method of Meryl Tango; the luminous details of Meryl Satiné; and Meryl Essence for warmer, lightweight knitwear…
-And we’re in the process of launching Meryl Flúor, a special polymer that enables the dying of fluorine colours in any polyamide, something that until now was very difficult to manage. This is of particular interest to the sports market, and to achieve prints with vivid colours.
-Your latest business line focuses on developing collections for third parties.
-Lupo by Meryl emerged from the synergies and the relationship between the two brands. Our design team worked closely with Lupo to create a complete portfolio of handbags and garments that reflects the soul of the Catalan house. And we can now reveal that we will present our third collection in February at Barcelona’s 080 Fashion Week.
-Because Lupo Barcelona and Nylstar are owned by the Spanish investment fund Praedium.
-Yes, Lupo and Nylstar belong to the Nylstar Fashion Group, which is the division of Praedium that invests in textiles/fashion.
-‘Meryl, the brand you love on your skin’ is one of your slogans. And now Meryl is venturing into cosmetics…
-Just like our fabrics and garments, Meryl Hyaluronan, the anti-aging facial skincare line based on the same ingredients, helps nurture our skin for a rejuvenated complexion. The line consists of a revitalising serum, an eye cream, and a moisturiser in two textures. It will be launched on the market soon and will be sold initially on our website: Merylwoman.com.
-Can you tell us about your digital strategy?
-We employ a slow burning social network strategy. We support the presence of the brand at international fairs; we inform consumers about products that incorporate Meryl®; we let them know which of our collections they can find on the market; and we promote the fashion world’s most prominent events, or those we sponsor. On each platform, we offer ideas about what to wear, inspirations and styles gleaned from the latest trends... all in the service of the industry and the final consumer.
-What services does your APP feature?
-Recently, the company launched the Meryl Collections aggregator App, which offers consumers more than 200 brands and nearly 1,000 garments produced with Meryl yarns and fabrics. It enables the purchase of products that use Meryl from the brand’s website, and the idea is that consumers will be available to purchase items directly from the App in the future.
-Which leading brands are included in your client portfolio?
-In sports, there are Adidas, Reebok, Lolë and Oysho; in swimwear, Seafolly, Michael Kors and DKNY; in ready-to-wear, Creatures of the Wind, which dresses celebrities like Gwyneth Paltrow, among others.
-What can you tell us about your facilities?
-We manufacture Meryl Yarn at the factory in Blanes, which has a 10,000 tonne capacity, and where we also develop the Meryl Fabrics business. There are 250 people on staff. In the last 18 months, we’ve hired an additional 120 employees to work primarily at our headquarters, but also at the subsidiaries that have recently opened in the United States and Asia.
Headquarters: Av. Estació, 53, 17300 Blanes, Girona.
Export rate: 35% Europe (excl. Spain); 20%, Middle East and Africa; 15%, Asia-Pacific; and 15%, America.
Fairs: Première Vision (Paris) and Mare Di Moda (Cannes), in France; ISPO Munich, in Germany; Outdoor Retailer (Utah), in the United States; Intertextile Shanghai (China).